Event Branding
Carolina HopeFest Event Branding
Carolina HopeFest is a five-hour live music festival that brings together students and music enthusiasts to support the groundbreaking work of entrepreneurs in East Africa. Proceeds benefit ground-level social entrepreneurs working on innovative solutions to the problems of AIDS and poverty in Africa. The 2008 festival headlined artists Mat Kearney and Marc Cohn. In addition to creating an identity for the 2008 festival, I designed tee shirts and screen-printed posters that were sold at the event. The identity featured a stylized flower with a stem that transforms into an audio cable at its base. A tag line reads, 'Input hope. Output change.' Images for the campaign were photographed and edited by North Carolina based photographer, Christopher Wilson.
What I did: Art director, Graphic Designer
Photography by Christopher Wilson
“The vision of Carolina HopeFest has always been about more than raising money.”
— Bill Stevenson, HopeFest founder and organizer
“We want to create meaningful relationships between concerned people in the United States and innovative social entrepreneurs in Africa. This makes HopeFest unique.”
— Bill Stevenson, HopeFest founder and organizer
