Corporate video

Personalized Marketing Videos for Brighthouse Financial

The aim was to create a series of three personalized marketing videos for 116 Brighthouse wholesalers. The first of the three videos was meant to be an personalized introduction message to each wholesaler's local market. The remaining two videos were product-focused and meant to be used as sales tools. Productions were scheduled in parallel with regional sales meetings where wholesalers would already be gathered. Our crew traveled with gear and sets to seven cities across the U.S. We built studios in hotel ballrooms and worked with local lighting crews to create a total of 348 videos, all seemingly shot in the same space. This video case study provides a snapshot of the process and portraits of the crew.

What I did: Art Director, Graphic Designer, Director

Filmed and edited by Tom La